What Are The Top Watch Brands with the Best Resale Value?
Luxury timepieces may seem out of style in a world filled with smartwatches. But the flood of digital gadgets has created a nostalgic longing for the days of high-end analog watches – with many brands seeing quite the rise in resale value over the past few years.
Whether you’re a seasoned watch collector or want to know if that watch you inherited has some value, our team is here to help.
Read on to learn more about which luxury watches have the best resale value – and how to make the best decision for your prized investment.
Rolex
Rolex remains the undisputed leader in watch resale value.
When discussing luxury watches that hold value, Rolex is always at the forefront. The Rolex resale value phenomenon is well-known in the watch community, with many models selling above their retail price on the secondary market.
In particular, the Rolex Daytona, Submariner, and GMT-Master II are particularly sought after, often commanding resale values upwards of 148-168% of MSRP.
Patek Philippe
Patek Philippe continues to offer impressive worth with a timeless elegance.
Do Patek Philippe watches hold their value? Absolutely. While they may not be quite the household name like a Rolex or Cartier, Patek Philippe timepieces still hold their own among luxury watches that hold value.
These Swiss masterpieces are known for their complex mechanisms and exquisite designs. The Patek Philippe Nautilus and Aquanaut lines are especially popular, with some models, like the coveted Patek Philippe Tiffany watch, seeing nearly 215% resale value.
Cartier
Cartier – a favorite among celebrities and fashion icons – is still drawing a high market price.
Cartier has a strong presence in the luxury watch market. A favorite on the tennis courts and red carpet alike, Cartier is known for making timeless and classic watches. But do cartier watches hold their value?
In particular, iconic Cartier models like the Tank and Santos hold their value well among collectors and buyers. One of them is the Must de Cartier watch collection – a 70s piece that’s back in vogue.
Audemars Piguet
Audemars Piguet Royal Oak has seen a resurgence in watch resale prices.
Audemars Piguet, in particular the Royal Oak, has done very well in terms of resale over the past few years. Part of that is the design and limited production – which has helped keep its value high.
Other Top Watch Brands with Strong Resale Value
While Rolex, Patek Philippe, and Cartier are often the watches that demand the greatest interest at auctions or resale, they are by no means the only ones. Here are some of the other luxury watches with best resale value:
- Omega
- IWC Schaffhausen
- Jaeger-LeCoultre
- Panerai
What Factors Influence Watch Resale Value?
What exactly goes into whether or not a luxury timepiece sees a rise in its resale value?
While there are elements of a resurgence that remain a mystery (cultural zeitgeist, celebrity endorsements, etc.), there are a few elements that factor into whether or not a watch will fetch high prices after the initial purchase:
- Brand and prestige
- Rarity and production numbers
- Condition and maintenance history
- Original packaging and documentation
- Market demand and trends
Do You Have A Hidden Treasure In Your Closet?
Remember, while good resale value is nice, the primary reason to buy a luxury watch should be your personal love for its craftsmanship and design. After all, a truly valuable watch is one you enjoy wearing every time you put it on.
At Samuelson’s Diamonds, we’re here to help you navigate the world of luxury watches with good resale value. With over 100 years of experience in the luxury market, we offer fair market value for high-end timepieces and can help you make informed decisions about your watch investments.
Contact us today to explore the fascinating world of top watch brands and discover the perfect timepiece for your collection!
