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Why Choosing a Pre-Owned Rolex is a Smart Investment

Jun 7, 2023

Should I Invest in a Pre-Owned Luxury Watch? Yes—Here’s Why

Luxury items hold value in different ways, and few luxury possessions offer more value than luxury watches. Although a designer watch collection can offer a stunning spread of high-end collectibles, luxury watches also bring value in other ways—enhancing your personal brand and supporting your daily activities with impressive functionality. 

It is a simple fact that luxury watches often come with a high price given their value, which is why many designer watch enthusiasts often ask themselves: should I invest in a pre-owned luxury watch?

In this article, we will explore the true value of pre-owned luxury watches and why you might want to consider opting for a pre-owned Rolex instead of one that is brand new!

Why is a Luxury Watch an Investment?

Before we can discuss the investment value of the second-hand luxury watch market, we must first consider the actual value of a luxury watch. These are the primary reasons that designer watches are given their luxury title, whether you are shopping at your city’s top jeweler or exploring the Rolex second-hand market. 

Value Considerations for Luxury Watches:

  • Brand Access—Today’s luxury watch market is filled with top brands, like Rolex and Cartier, and these brand names bring value all on their own. Recognizable and known for quality, luxury watch brands have instant, visible value. 
  • Lasting Value—Although some items depreciate the second you own them, a luxury watch can hold a surprising amount of value throughout the years as long as it is well cared for. These watches are always worth something in good condition, and they can last across generations.
  • Status—The world views luxury watches as a status symbol, giving the owner or wearer a chance to elevate their personal brand. This status is present whether you buy a watch new or from one of the best resale watch brands on the market.

Why Should I Invest in a Pre-Owned Luxury Watch?

The benefits of owning a luxury watch bring value all on their own, making these watches an exceptional investment for a lot of people. There are many reasons why a luxury watch may benefit you as an individual. However, many people are finding that a luxury watch is also a great investment in wealth.

“There is still strong demand for most Rolex models, especially the sport models. They have always held their value and have been on the rise every year” – Ron Samuelson

How much is a used Rolex worth? Some of these watches can actually be worth twice the price of their original MSRP!

When it comes to investments, most people decide to invest in common investment portfolios, but it turns out that luxury watches are likely a much better investment. For used Rolex, beating stock market trends is easy. Used Rolex watch values stand strong throughout the years in many cases, sometimes gaining even more value. 

Throughout the last ten years, used Rolex watch values have consistently outperformed the stock market, the real estate market, and the gold market, proving that these watches are not just a personal investment—they are an investment in wealth as well. 

Is it worth investing in a second-hand Rolex watch? Financial experts say yes–and other luxury brands can offer similar value. 

Start Your Collection of Pre-Owned Luxury Watches With Samuelson’s Diamonds

Exploring the best resale watch brands is only possible when you find the right point of access to the second-hand luxury watch market. Knowing where to buy pre-owned luxury watches that are cared for properly and available in great condition means shopping with a brand you can trust.

At Samuelson’s Diamonds, we have been connecting customers with the luxury jewelry market since 1922. If you are shopping for luxury accessories or want to sell pre-owned luxury watches from your collection, we are here to help you navigate the market. By shopping with us, you can gain the benefits of owning watches from brands like Rolex, Cartier, and Omega.

To learn more, explore our collection of designer watches, or contact us today!

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