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Burger King is Doing It Right

Jan 17, 2009

I just posted in my personal blog about Burger King’s Facebook App – “Delete 10 Facebook friends, get a free Whopper” – it is brilliant. Here is the article from Cnet.com

“Facebook’s developer platform has been used for a zillion marketing campaigns so far, but this one is actually dead-on hilarious.

Fast-food chain Burger King has created “Whopper Sacifice” a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.

Burger King has put out some interesting campaigns as of late (“Whopper Virgin,” “Subservient Chicken”), but this one piques our interest because of how gleefully it pokes fun at our social-networking obsessions. “Now is the time to put your fair-weather Web friendships to the test,” the Whopper Sacrifice site explains. “Install Whopper Sacrifice on your Facebook profile, and we’ll reward you with a free flame-broiled Whopper when you sacrifice ten of your friends.

The funniest part: The “sacrifices” show up in your activity feed. So it’ll say, for example, “Caroline sacrificed Josh Lowensohn for a free Whopper.” Unfortunately, you can’t delete your whole friends list and eat free (however unhealthily) for a week. The promotion is limited to one coupon per Facebook account…”

Burger King also created an “angry gram” to your friends, a email of a Whopper telling your friends how annoying the are.

Their CMO gets it!  All of these big companies need to use web 2.0 like this.  The use of social media by the big boys is the way to attract new customers.  If you’re in business and you’re not doing it, you’re missing the boat.

On another note, we are in the very beginning stages of creating a online TV show showcasing diamonds and all kinds of other fun stuff.  Here’s a sneak peek at a rough cut of a big diamond we have for sale – they will get better…

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