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5 Reasons Why Rolex Watches Are So Expensive

Mar 23, 2022

What makes Rolex watches so expensive? 

Chances are, you’ve heard of the luxury watch brand, Rolex. There’s the one watch made famous by Paul Newman – the Rolex Daytona. Or there’s another watch made famous by Pan Am, the Rolex GMT. Rolex watches are also everywhere in pop culture: from movies to music videos to lyrics and more. Worn by royalty, celebrities, and those with the means, Rolex is a category all of its own when it comes to luxury watches. 

The question, however, is what makes Rolex watches so special? Are Rolex watches simply a status symbol, or is there more to it? Our answer: it’s both. Rolex watches are valuable for many reasons and we break down the top reasons why Rolexes cost so much.   

1) Rolex’s Watches Are Thoughtfully Designed 

Rolex watches are thoughtfully designed, functional, and aesthetically pleasing. The sports models were each designed to cater to a certain profession or lifestyle, which makes them even more functional and desirable. 

2) Extensive Manufacturing Processes  

Another reason why the cost of a Rolex watch is so expensive is because of the manufacturing process.   Manufacturing a mechanical watch, especially one of the caliber of Rolex, is a meticulous process that has tons of research and development behind it. Rolex is always striving to do better and advance the technology to make its watches more functional and luxurious.

3) Rolex Watches Contain Premium Materials

Along those same lines, Rolex uses premium materials. Their 904L stainless steel is composed of copper, nickel, and chromium, and is resistant to rust, magnetic fields, and any kind of corrosion. The cost in materials certainly plays a factor in the cost of a new or pre-owned Rolex. Its durability means that it can last generations while maintaining its polish and shine.  The watches  also have been weather-tested to withstand any type of wear and tear. Again, a large part of this is because Rolex has invested so much into research and development. That’s why we see such significant evolutions in models between generations.

4) Rolex Continually Evolves Technology 

As a leader in luxury watches, Rolex takes pride in the evolution of its watches. Take for example the Rolex Oyster. First launched in 1922 (our founding year!), it was Rolex’s first foray into waterproof wrist watches. As greater depths were explored by deep-sea divers, so was the technology in making the watch viewable underwater. The Oyster paved the way for the Submariner, which can reach depths of 1,000 feet and the Sea-Dweller, which allows divers to explore nearly 13,000 feet under the ocean’s surface. All due to the heavy investment in research and development made by Rolex.

5) Limited Supply of Rolex Watches

Like many other luxury items, there are only a limited number of Rolex watches produced each year. That also means that there’s an even smaller number of vintage timepieces up for grabs. If there’s one thing that we’ve learned in our century of being in business, it’s that the more rare an item is, the more valuable and more

desirable it is.

How much do Rolex watches cost?

Currently, the average cost of a Rolex watch ranges from $7,000 to $12,000. However, some watches can command six figures or more – like Paul Newman’s Rolex Daytona, which sold for $17.8 million at auction. Not to mention, they are an incredible investment. Vintage Rolex models often go for significantly more than their retail price due to their exclusivity. Should you walk into a store that sells Rolex watches, you likely won’t find any vintage models on display. Instead, you’ll likely find yourself on a waiting list of prospective buyers, since the demand for vintage Rolex watches is so high.

Looking to buy a Rolex watch?  

Fortunately, at Samuelson’s, our list of available Rolex watches is ever changing, which means there’s always an opportunity to find the perfect watch. To see our collection of Rolex watches, make an appointment or shop our collection online. We’re privileged to share in the rich tradition of Rolex and to help collectors find and sell their timepieces.

Sell Your Rolex Watch for More

As a local Rolex buyer, we’ve certainly bought our fair share of Rolexes, including Rolexes that featured well into the six figures. If you’re looking for the best way to sell your luxury watch, we can help! To get an offer, feel free to give us a call at (410) 837-0290, submit a request online, or securely ship your watch to receive your no obligation offer.  At Samuelson’s we can give you the best offer you will find in the DMV area. Get in touch today!

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