White gold and platinum are two of the most popular metals in the jewelry industry. This is due to a variety of factors including that many customers believe that white gold and platinum are the most attractive metals on all skin tones as opposed to yellow gold. Additionally, many individuals find that engagement rings and wedding bands that are set in white gold or platinum match well with their everyday attire. And white gold or platinum mountings or bands are aesthetically pleasing for diamonds and other gemstones.
Gold is naturally yellow in color, in less pure forms it can contain mixtures of silver, zinc or copper. In contrast, white gold may contain nickel, palladium, platinum or manganese, creating a “white” color of the metal. Platinum is typically more expensive as well as a significantly harder metal while being two times heavier then 14 karat gold. For this reason, some individuals choose to invest in platinum in hope that their jewelry will last longer. Although platinum is stronger then white gold, both present a beautiful, classic look.
Why wait? Add more white gold and platinum to your jewelry collection! Visit Samuelson’s Diamonds where we feature various rings, bracelets and necklaces in white gold and platinum. Don’t know what to do with your yellow gold jewelry? Visit Samuelson’s Buyers to make an appointment to sell your gold!
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