Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Bling Central

Top Jewelry Designers Dirty Little Secret

Jan 25, 2013

Have you ever wondered how celebrities decide on which jewelry to wear during nation wide events such as the annual Golden Globe Awards? Some may think that celebrities are so financially well off that they choose which unique designer brand jewelry they want to wear. However, the jewelry industry is just one of many competing to sell luxury commodities. In attempt to rise above their competition, designer brands conduct “product placement” to better promote their jewelry lines. Check out this interesting article, How Jewelry Gets to the Oscars and other Celebrity Events by author Chris Franchetti.  The fashion-marketing business has obviously accumulated great success for many top designer names. Placing jewelry on well-known subjects intensifies the viewers “want” of that particular jewelry item.

We found some astonishing examples of actual prices that celebrities were paid to wear designer jewelry.  In 2005, Hilary Swank had originally borrowed jewelry from Harry Winston to wear to the Golden Globe Awards. Of course, this was before she was offered $90,000 from Chopard to show off their earrings. The Harry Winston pieces were immediately returned. However, the $90,000 check did not come close to what Ann Hathaway was paid by Tiffany & Co when she co-hosted the 2011 Oscars. According to CBS news, the actress was granted a $750,000 check to wear Tiffany & Co jewelry while co-hosting the event.  A more recent article identified that during the 2013 Golden Globe Awards, Jennifer Lawrence was paid $100,000 to wear Chopard 38 carat diamond drop earrings!

While big designers profit from these marketing strategies, others may feel that it is unfair for designers to pay celebrities to wear their jewelry items. Critics may believe that paying celebrities such large sums of money is unfair because it does not give smaller jewelry lines a chance to compete. What do you think about these designers paying celebrities to promote their jewelry?

 

 

 

Read The Latest News From Samuelson's

Everything You Need to Know About Selling a Diamond Ring

Jan 11, 2021

Everything You Need to Know About Selling a Diamond Ring Diamonds are forever - except for when they’re not. Whether you’re choosing to sell because of a divorce, because times are hard and you could do with some extra funds, or because you want…

Read More

Product Highlight: AGL Certified 7.31 Carat Ceylon Blue Sapphire & Diamond Ring

Dec 22, 2020

Product Highlight: AGL Certified 7.31 Carat Ceylon Blue Sapphire Platinum Diamond Cocktail Ring One of the hottest shows on streaming television right now is Netflix’s The Crown. If you’ve been watching the fourth season, you’ll know Princess…

Read More

Product Highlight: GIA Certified 4.29 Carat Pear Brilliant Platinum Diamond Engagement Ring

Dec 17, 2020

Product Highlight: GIA Certified 4.29 Carat Pear Brilliant Platinum Diamond Engagement Ring Every once in a while, we get a true showstopper that stops us in our tracks. That’s the case with this stunning brilliant pear diamond. With 4.29 carats…

Read More

Why Diamond Stud Earrings Are the Perfect Holiday Gift

Dec 10, 2020

Why Diamond Stud Earrings Are the Perfect Holiday Gift There’s a reason why diamond stud earrings make for a perfect holiday gift. They’re long-lasting, they’re durable, and they can be worn everywhere. And the beauty of diamonds is that there…

Read More

Stay In Touch