Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

The Social Media Train is Coming At Ya

Nov 23, 2009

This train doesnt have to stop for anyone.

It has been long clear that blogs and other kinds of  fast-updating media – especially of the text-rich variety have dominated other websites in search.

The formula is pretty simple: New content is news, blogs and public social media produce more new content than even periodicals, therefore to the search engine they essentially produce more news. A standard method of ranking includes a measure of relevance – which for many things will be how recently the information was acquired. The search engine can’t tell Plato from Gawker and add to that a frequency of smaller and more diverse postings (as in Twitter or Facebook,) and you have a recipe for search-domination.

Jennifer Van Grove at Mashable writes:

Essentially what customers, fans, and detractors are posting to social media sites are dominating the brand name search experience over social media content created by the brands themselves. This data clearly creates a legitimate reason for brands to be proactive with their social media presence, as participating in the exchange about their brand should improve the quantity and quality of customer-created social media content that searchers will happen upon.

It is worth noting that this only effects opinion and brand, since these sites (blogs and the like) are less apt to drive sales than product-rich websites. They have a broad but shallow impact. It really makes clear what marketers have been saying about word-of-mouth advertising for a long time, doesn’t it?

Google Social Search is coming!

Google Social Search is coming!

Add to this the emergence – and how soon no-one knows for sure – of Google Social Search, it might just be the moment to be on social media (or the time to stay very, very far away from it!) Which you choose depends on how you interact with customers.

A final note is that Google Social Search requires a person to keep connections in their Google account (which not everyone has or does) so the impact may be spotty for awhile. I’ve experimented myself, and my results tend to be dominated by a few people who are more connected in that way, or who run blogs or comment on blogs frequently.

It is cool, though, in a weird kind of way. What kind of SEO can you do on that kind of stuff?

My brain replies:

To: john

Subject: your posting on Yelp!

Body: Can you please include the words ‘diamond retail experience‘ in your review? Thanks.

Oh! That would be strange.

Read The Latest News From Samuelson's

The Best Ways to Take Care of Gold Jewelry

Sep 19, 2022

How to Care for Your Gold Jewelry One of the most common questions we get at Samuelson’s is how to clean gold jewelry — and with good reason! Gold is a classic setting for most jewelry, whether it’s yellow gold, rose gold, or white gold.  Here…

Read More

Interesting Facts About Silver That You Never Knew

Sep 6, 2022

Let’s take a walk on the silver side of history and learn some fun facts that you might not already know! How was silver discovered? The first evidence of silver mining dates back to 3000 B.C. in Turkey and Greece. However, silver objects dating…

Read More

All About David Yurman Jewelry 

Aug 22, 2022

If you’ve ever browsed our store displays or shopped online, you might have noticed that we have quite a few pieces by David Yurman — and there’s a good reason for that! As contemporary designers go, David Yurman is one of the most famous, with…

Read More

All About Morgan Silver Dollars

Aug 2, 2022

Comstock Lode: The Beginning of Morgan Silver Dollars  Here’s a fun little history tidbit: silver has been around since 3,000 BCE. However it wasn’t until 1859 that the Comstock Lode was discovered in Nevada — the greatest silver discovery in…

Read More

Stay In Touch

Shopping Cart

Search