Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

The Social Media Train is Coming At Ya

Nov 23, 2009

This train doesnt have to stop for anyone.

It has been long clear that blogs and other kinds of  fast-updating media – especially of the text-rich variety have dominated other websites in search.

The formula is pretty simple: New content is news, blogs and public social media produce more new content than even periodicals, therefore to the search engine they essentially produce more news. A standard method of ranking includes a measure of relevance – which for many things will be how recently the information was acquired. The search engine can’t tell Plato from Gawker and add to that a frequency of smaller and more diverse postings (as in Twitter or Facebook,) and you have a recipe for search-domination.

Jennifer Van Grove at Mashable writes:

Essentially what customers, fans, and detractors are posting to social media sites are dominating the brand name search experience over social media content created by the brands themselves. This data clearly creates a legitimate reason for brands to be proactive with their social media presence, as participating in the exchange about their brand should improve the quantity and quality of customer-created social media content that searchers will happen upon.

It is worth noting that this only effects opinion and brand, since these sites (blogs and the like) are less apt to drive sales than product-rich websites. They have a broad but shallow impact. It really makes clear what marketers have been saying about word-of-mouth advertising for a long time, doesn’t it?

Google Social Search is coming!

Google Social Search is coming!

Add to this the emergence – and how soon no-one knows for sure – of Google Social Search, it might just be the moment to be on social media (or the time to stay very, very far away from it!) Which you choose depends on how you interact with customers.

A final note is that Google Social Search requires a person to keep connections in their Google account (which not everyone has or does) so the impact may be spotty for awhile. I’ve experimented myself, and my results tend to be dominated by a few people who are more connected in that way, or who run blogs or comment on blogs frequently.

It is cool, though, in a weird kind of way. What kind of SEO can you do on that kind of stuff?

My brain replies:

To: john

Subject: your posting on Yelp!

Body: Can you please include the words ‘diamond retail experience‘ in your review? Thanks.

Oh! That would be strange.

Read The Latest News From Samuelson's

The History of the Cartier Love Bracelet

Jul 23, 2021

The History of the Cartier Love Bracelet Have you ever heard of a bracelet that locks? No, not with a clasp or a hook. Cartier’s Love bracelet uses tiny screws that join the bottom and top halves. Inspired by the free love movement in 1970s New York…

Read More

Financing your purchase through our Affirm Partnership

Jul 8, 2021

We’ve got some big news!  For the first time ever, you can buy jewelry, watches, and other fine goods on our website. You can browse our full-collection online or in person and discover what catches your eye. We’ve also made it easier than ever…

Read More

Meet the Key 10138, a 101.38 Carat Pear Shape Diamond up for Auction at Sotheby’s!

Jun 25, 2021

Meet the Key 10138 Move over, Hope Diamond - there’s a new diamond in town. Weighing in at a whopping 101.38 carats, Sotheby’s is auctioning off a pear-shape D color flawless diamond for an estimated $10-$15 million. Here’s the kicker: unlike…

Read More

Why a Rolex Watch Makes the Perfect Father’s Day Gift

Jun 10, 2021

Why a Rolex Watch Makes the Perfect Father’s Day Gift Wondering what to get your dad for Father’s Day? We’ve got you covered. One of the most timeless gifts (pun intended) is a Rolex watch. They’re beautiful, stylish, functional, and impeccably…

Read More

Stay In Touch

Shopping Cart

Search