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The ‘New’ Influencers?

Dec 18, 2009
No formal connections to Twitter (as far as we know.)

No formal connections to Twitter (as far as we know.)

I like to pay attention (with one eye at least) to the happenings in the social media world, since it is likely our success on the web going forward will involve more and more of it.

It is somewhat amusing to see the ‘new media’s equivalent of the Oscars, the Pulitzer and so forth – as it more often than not serves as a promotional tool for itself! As an outsider of course I find this intriguing, but it also makes sense from their perspective to do so.

So on to the meat here. We have the ‘most influential people on Twitter’ – and the irony of the day is Mashable reporting that their own Pete Cashmore is regarded as #1:

Along those lines, INQ Mobile has just released their 2009 Twitter (Twitter) influence study, determining the most influential Twitter users in both the UK and the world. The winner? Not Oprah, not Ashton and not Diddy, but Mashable (Mashable)’s founder and CEO Pete Cashmore!

I’d offer congrats, but then, the way social media works he has probably seen too many congratulations already to read them.

An interesting fact here is that I was not surprised in the least by this, and not because of a kind of general theory about being a media person on Twitter and thus producing a lot of tweetable content, but on this simple fact. I actually follow Cashmore.

Generally speaking, I do not follow people who have a lot of followers or who follow a lot of people (10000+) as I have no interest in shouting for attention among thousands, and I certainly have little interest in gossip or self-help. Social climbing is not for me either (you can see I have few that I follow!)

But I followed Cashmore, mostly because of three things (that I can recall.) 1. He seemed like he was really there using the account. 2. He was active. 3. He offered things I was interested in, that were if not completely unique or original represented some kind of genuine work; a collection of stories and opinions which reflect Mashable’s take on things.

Many who are out there for ‘twitter success’ seem more like they’ve randomly grabbed stuff to put up; there’s no story to the stories. All chatter, no thought.

And I tend to think that this difference itself is Cashmore’s X-factor.

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