Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

Samuelson’s Diamonds Viral Video In JCK Online

Oct 30, 2010

We received a nice mention in JCK Online, a jewelry trade publication, about our video “Blue Nile vs Local Jeweler”.

In early October, Ron Samuelson of Samuelson’s Diamonds created a cartoon video that went viral on YouTube using “cookie cutter” video technology from Xtranormal. He wrote the script, selected voices, and plugged them into two cartoon characters that play out a typical retail diamond-buying experience and voila!, “Blue Nile vs. Local Jeweler” was born.

Although a good percentage of views could be attributed to interest within the industry, there has been a noticeable interest from outside the trade. Regardless of where the number of unique views has come from, this video shows the potential and ease of using a video platform such as Xtranormal for retailers looking to add to or break in to video marketing. See what industry video marketing guru Nick Failla says about Samuelson’s “Blue Nile vs Local Jeweler” video:

“’Blue Nile vs Local jeweler’ is a knockout example of a video that was created using Xtranormal, one of the many powerful creative tools that is accessible to budding video producers online…

Click here for the full article titled Viral Spiral: Samuelson’s Diamonds.

More exciting videos and other fun stuff on the way!

Read The Latest News From Samuelson's

The Best Ways to Take Care of Gold Jewelry

Sep 19, 2022

How to Care for Your Gold Jewelry One of the most common questions we get at Samuelson’s is how to clean gold jewelry — and with good reason! Gold is a classic setting for most jewelry, whether it’s yellow gold, rose gold, or white gold.  Here…

Read More

Interesting Facts About Silver That You Never Knew

Sep 6, 2022

Let’s take a walk on the silver side of history and learn some fun facts that you might not already know! How was silver discovered? The first evidence of silver mining dates back to 3000 B.C. in Turkey and Greece. However, silver objects dating…

Read More

All About David Yurman Jewelry 

Aug 22, 2022

If you’ve ever browsed our store displays or shopped online, you might have noticed that we have quite a few pieces by David Yurman — and there’s a good reason for that! As contemporary designers go, David Yurman is one of the most famous, with…

Read More

All About Morgan Silver Dollars

Aug 2, 2022

Comstock Lode: The Beginning of Morgan Silver Dollars  Here’s a fun little history tidbit: silver has been around since 3,000 BCE. However it wasn’t until 1859 that the Comstock Lode was discovered in Nevada — the greatest silver discovery in…

Read More

Stay In Touch

Shopping Cart

Search