Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

Samuelson’s Diamonds Viral Video In JCK Online

Oct 30, 2010

We received a nice mention in JCK Online, a jewelry trade publication, about our video “Blue Nile vs Local Jeweler”.

In early October, Ron Samuelson of Samuelson’s Diamonds created a cartoon video that went viral on YouTube using “cookie cutter” video technology from Xtranormal. He wrote the script, selected voices, and plugged them into two cartoon characters that play out a typical retail diamond-buying experience and voila!, “Blue Nile vs. Local Jeweler” was born.

Although a good percentage of views could be attributed to interest within the industry, there has been a noticeable interest from outside the trade. Regardless of where the number of unique views has come from, this video shows the potential and ease of using a video platform such as Xtranormal for retailers looking to add to or break in to video marketing. See what industry video marketing guru Nick Failla says about Samuelson’s “Blue Nile vs Local Jeweler” video:

“’Blue Nile vs Local jeweler’ is a knockout example of a video that was created using Xtranormal, one of the many powerful creative tools that is accessible to budding video producers online…

Click here for the full article titled Viral Spiral: Samuelson’s Diamonds.

More exciting videos and other fun stuff on the way!

Read The Latest News From Samuelson's

How to tell which period your Estate Jewelry is from

Apr 7, 2021

Selling Your Estate Jewelry Estate jewelry is a term used for any jewelry given to you or passed on through generations. More often than not, we’ve found that estate jewelry holds sentimental meaning but isn’t quite right for your personal style.…

Read More

All About the Rolex GMT Pepsi

Mar 31, 2021

All About the Rolex GMT Pepsi We recently acquired a classic Rolex GMT 1675 - also known as the Rolex GMT Pepsi. Among the most iconic of Rolex watches, the Pepsi stands out due to its red and blue bicolored bezel. Part of the Rolex GMT-Master collection…

Read More

How Can You Tell If Your Items Are Sterling Silver?

Mar 24, 2021

How Can You Tell If Your Items Are Sterling Silver? Silver is a major player in the precious metals game - and has been since at least the 12th century! When silver first appeared on the scene, it was used for commerce. Nowadays, it can be found in…

Read More

6 Common Mistakes When Selling Silver and Gold

Mar 17, 2021

Common Mistakes to Avoid When Selling Silver And Gold Maybe you have a pile of old jewelry that you’re never going to wear. Or perhaps you were gifted a gorgeous set of silver flatware and already have three other sets lying around for special occasions…

Read More

Stay In Touch