Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

Ron Samuelson explains how Social Media can Boost Your Bottom Line

Aug 14, 2009

AUGUST 14, 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was interviewed by the National Jeweler publication about their involvement in online social media:

Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, Md., has taken that philosophy to the extreme. On his 12-year-old Web site, he offers links to the company’s official Facebook page, Twitter account and MySpace profile. He’s also got links to his personal blog and Facebook, Twitter and LinkedIn profiles.

As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 260,000 fans, all of whom he can blast with updates about his business. While some of those fans live as far away as Australia and Saudi Arabia and therefore have little value to him as potential customers, he does not underestimate the value of free marketing.

“People ask me, ‘Do you get business from this? How do you have the time?'” Samuelson says. “That’s my job. The old way of doing things is handwriting tickets, making double your investment and those days are over. Young guys getting engaged–they’re all on Facebook. It’s like going to a big party.”

Samuelson is such a strong believer in the power of digital marketing that the JCK Show tapped him to lead a roundtable discussion in Las Vegas on May 31 titled “Become a Digital ‘Rock’ Star.” Naturally, Samuelson promoted it via Facebook and is also offering his consulting services to jewelers who need guidance on where to begin.

(Note: the aforementioned diamonds fan page now has closer to 280,000 fans.)

Samuelson’s Diamonds maintains its focus on interactive marketing and online networking in the digital age. Find us on Twitter, Facebook, Youtube and Flickr, and look for Ron Samuelson on various other mediums, including his blog.

The original article is available here: “Can social networking boost your bottom line? | National Jeweler

Read The Latest News From Samuelson's

 4 Jewelry Myths Debunked: The Truth Behind the Myths

May 2, 2022

With hundreds, even thousands of years of stories about gemstones and metals, it’s no wonder that there are some jewelry myths that continue to pervade our general understanding. Fortunately, we’re here to help you debunk them so you too can be an…

Read More

SAMUELSON’S DIAMONDS CELEBRATES 100 YEAR ANNIVERSARY

Apr 6, 2022

SAMUELSON’S DIAMONDS CELEBRATES 100 YEAR ANNIVERSARYEstablishes $10,000 Grant in Honor of Centennial to Help Other Baltimore Family-Owned Businesses Grow Samuelson’s to Host Celebratory Party at Peerce’s in May and Announce Grant Recipient BALTIMORE…

Read More

6.18 Carat Yellow Diamond Halo Eternity Band Ring

Mar 23, 2022

Many people know Samuelson’s for the gorgeous jewelry we sell, along with the vintage and estate pieces we purchase. But did you know that we also dabble in design when the opportunity presents itself? It allows us to flex our creative muscles and reimagine…

Read More

5 Reasons Why Rolex Watches Are So Expensive

Mar 23, 2022

What makes Rolex watches so expensive?  Chances are, you’ve heard of the luxury watch brand, Rolex. There’s the one watch made famous by Paul Newman - the Rolex Daytona. Or there's another watch made famous by Pan Am, the Rolex GMT. Rolex watches…

Read More

Stay In Touch

Shopping Cart

Search