Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

Ron Samuelson explains how Social Media can Boost Your Bottom Line

Aug 14, 2009

AUGUST 14, 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was interviewed by the National Jeweler publication about their involvement in online social media:

Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, Md., has taken that philosophy to the extreme. On his 12-year-old Web site, he offers links to the company’s official Facebook page, Twitter account and MySpace profile. He’s also got links to his personal blog and Facebook, Twitter and LinkedIn profiles.

As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 260,000 fans, all of whom he can blast with updates about his business. While some of those fans live as far away as Australia and Saudi Arabia and therefore have little value to him as potential customers, he does not underestimate the value of free marketing.

“People ask me, ‘Do you get business from this? How do you have the time?'” Samuelson says. “That’s my job. The old way of doing things is handwriting tickets, making double your investment and those days are over. Young guys getting engaged–they’re all on Facebook. It’s like going to a big party.”

Samuelson is such a strong believer in the power of digital marketing that the JCK Show tapped him to lead a roundtable discussion in Las Vegas on May 31 titled “Become a Digital ‘Rock’ Star.” Naturally, Samuelson promoted it via Facebook and is also offering his consulting services to jewelers who need guidance on where to begin.

(Note: the aforementioned diamonds fan page now has closer to 280,000 fans.)

Samuelson’s Diamonds maintains its focus on interactive marketing and online networking in the digital age. Find us on Twitter, Facebook, Youtube and Flickr, and look for Ron Samuelson on various other mediums, including his blog.

The original article is available here: “Can social networking boost your bottom line? | National Jeweler

Read The Latest News From Samuelson's

GIA Certified Light Yellow Diamond Custom Engagement Ring Design

Feb 10, 2021

Custom Ring Design – Yellow Diamond Let’s talk design – specifically, custom designs. While a great many of the fine goods we have at Samuelson’s include estate jewelry, signed jewelry, and hand selected creations, sometimes you just want something…

Read More

Valentine’s Day 2021

Feb 2, 2021

Valentine’s Day 2021 Love is a magnificent thing. And while love should be celebrated 365 days a year, sometimes the realities of day-to-day living gets in the way. Fortunately, that’s what Valentine’s Day is – a reminder to celebrate our love…

Read More

Selling Your Valuables By Mail

Jan 21, 2021

Selling Your Valuables By Mail Whether you’re selling a watch handed down by your grandfather or an engagement ring, we understand that choosing to sell your item is a personal experience. And with a pandemic still underway, your safety is more important…

Read More

Everything You Need to Know About Selling a Diamond Ring

Jan 11, 2021

Everything You Need to Know About Selling a Diamond Ring Diamonds are forever - except for when they’re not. Whether you’re choosing to sell because of a divorce, because times are hard and you could do with some extra funds, or because you want…

Read More

Stay In Touch