Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

Ron Samuelson explains how Social Media can Boost Your Bottom Line

Aug 14, 2009

AUGUST 14, 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was interviewed by the National Jeweler publication about their involvement in online social media:

Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, Md., has taken that philosophy to the extreme. On his 12-year-old Web site, he offers links to the company’s official Facebook page, Twitter account and MySpace profile. He’s also got links to his personal blog and Facebook, Twitter and LinkedIn profiles.

As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 260,000 fans, all of whom he can blast with updates about his business. While some of those fans live as far away as Australia and Saudi Arabia and therefore have little value to him as potential customers, he does not underestimate the value of free marketing.

“People ask me, ‘Do you get business from this? How do you have the time?'” Samuelson says. “That’s my job. The old way of doing things is handwriting tickets, making double your investment and those days are over. Young guys getting engaged–they’re all on Facebook. It’s like going to a big party.”

Samuelson is such a strong believer in the power of digital marketing that the JCK Show tapped him to lead a roundtable discussion in Las Vegas on May 31 titled “Become a Digital ‘Rock’ Star.” Naturally, Samuelson promoted it via Facebook and is also offering his consulting services to jewelers who need guidance on where to begin.

(Note: the aforementioned diamonds fan page now has closer to 280,000 fans.)

Samuelson’s Diamonds maintains its focus on interactive marketing and online networking in the digital age. Find us on Twitter, Facebook, Youtube and Flickr, and look for Ron Samuelson on various other mediums, including his blog.

The original article is available here: “Can social networking boost your bottom line? | National Jeweler

Read The Latest News From Samuelson's

Ring of the Month: AGL Certified 4.30 Carat Burma Ruby and Mine Cut Diamond Ring

Oct 23, 2020

By virtue of being both a buyer and seller of estate jewelry, we often have the privilege of coming across truly rare gemological pieces. Over the summer, we acquired a stunning ruby and diamond ring which has proven to be among the rarest of gems: a…

Read More

Repurpose, Reuse, Recycle: Buying Diamonds is a Sustainable Practice

Oct 22, 2020

In recent years, there’s one particular trend that has come to stay and does not appear to be going away any time soon: sustainability. While it has become a hot topic recently, we’re glad to say that we’ve been ahead of the curve for almost as…

Read More

The History of Stieff Silver

Oct 14, 2020

There are numerous companies with long legacies in Baltimore City. Here at Samuelson’s, we’re proud to be one of them as we near our 100th anniversary. Another local company that we have high respect for is Stieff Silver. Known for their high-quality…

Read More

The 4 C’s and Why They Matter When Buying a Diamond Engagement Ring

Oct 5, 2020

Congratulations! You’ve found the perfect partner and you’re ready to take the next step into building your lives together. At Samuelson’s Diamonds, we are here to help you understand your choices, learn about diamonds, and work within your budget…

Read More

Stay In Touch