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How to Buy Jewelry on Etsy

Apr 19, 2018

Is buying jewelry on Etsy a good idea? Absolutely! If you’re in the market for vintage jewelry or under-the-radar brands, there’s no place online better than Etsy.

Despite being a treasure chest of fabulous jewelry (or perhaps because of it), Etsy can feel a little overwhelming – especially for a first-time visitor. As experienced Etsy shoppers and sellers, the Samuelson’s Diamonds team is here to help you navigate the waters.

Today, we’re sharing tips to help make buying jewelry on Etsy more manageable. Most importantly, we’re covering the details every Etsy shopper needs to know to have a safe experience and end up with the right piece of jewelry.



Visit our Etsy shop and get 10% off your order of $100 or more with coupon code SALE10 at checkout.

Start shopping!



1. Create an account

Though there is an option to browse and purchase items without ever creating an official account, you’ll have a more convenient and enjoyable shopping experience by logging in.

Registering for an Etsy account is completely free and allows you to do things like:

  • Save items you like to a list of “favorites”
  • Use and track your Etsy’s messaging system to talk with sellers
  • Save your billing and shipping information for easy check-out
  • More easily use Etsy on your mobile device


2. Use specific search terms

With over 1.8 million sellers in the Etsy community, a simple search like “jewelry” or even “ring” will send you to a page with millions of results. How can you hope to find the perfect piece of jewelry with so many options?

A better way to search for jewelry on Etsy is to use very specific search terms. Think about what exactly you’re looking for, including:

  • Size
  • Style
  • Material
  • Color
  • Era
  • Designer

Say you’re looking for a ring. By using more specific terms, your search might be, “Art Deco Solitaire Diamond Ring” or “Vintage Diamond Edwardian Gold Ring with Pearls.” A search more closely outlining what you’re looking for will get you closer to finding exactly what you want.


3. Know your measurements

Particularly when it comes to purchasing rings, it’s helpful to know your ring size. Don’t just give your best guess, only to be disappointed when your ring arrives and it doesn’t fit!

Of course, rings can be resized (though it’s always easier to size down than up), however manage your expectations and get closer to the right size by knowing your measurements before you start shopping!

Don’t know your ring size? Your local jewelry store can take your measurement. Or, here’s an easy way to find out at home:

  • Step 1 – Grab a ruler and cut a thin strip of paper
  • Step 2 – Wrap the paper around your finger where a ring would sit, marking the spot where the paper meets.
  • Step 3 – Measure the distance to that spot with your ruler
  • Step 4 – Use the below sizing chart to determine your ring size


 Size 41 13/16 inchesSize 102 7/16 inches
 Size 51 15/16 inchesSize 112 9/16 inches
 Size 62 1/16 inchesSize 122 5/8 inches
 Size 72 1/8 inchesSize 132 3/4 inches
 Size 82 1/4 inchesSize 142 7/8 inches
 Size 92 5/16 inches


4. Research the seller

Once you’ve identified a piece of jewelry you’re interested in, take a few minutes to verify the seller and know who you’re buying from. Yes, Etsy does their best to ensure trustworthy sellers and even offers you with purchase protection, but learning more before making a purchase is a smart practice.

There are some specific things you should learn.



From the seller’s Etsy page, click on ‘About” to learn more about who you’re buying from. You can also click on the “Shop Owner” information to learn more about the person or company behind the jewelry.

A few things to look for include:

  • Who they are
  • Years of experience
  • Number of sales
  • Number of admirers

You can even visit their social pages or website (if they have one) for more information.


Shop policies

Always review an Etsy seller’s shop policies before committing to a purchase. This section of their Etsy page will outline important information like:

  • Returns and exchanges
  • Payment methods accepted
  • Shipping details



Like most online shops, Etsy sellers are reviewed on a 5-star scale. Read through these reviews to make sure you’re working with someone you can trust.

At the top of the Etsy reviews page will be the seller’s average rating as well as the number of total reviews. If your seller has at least 50 reviews and a 5-star average rating, then you know your in good hands!


5. Ask questions

Etsy provides a convenient and easy-to-use messaging system to make communication between buyers and sellers simple. So if you have questions, even if they’re small, ask!

Depending on what information is listed in the item’s description, some other details you might need to ask the seller may include:

One note of caution: never send personal information through Etsy Conversations. This includes your credit card number, address, phone number, etc. This information should only be given out through the payment system.


6. Pay through Etsy or via PayPal

Most shops not only provide the typical credit card payment options via Etsy, but also an option to pay via PayPal. Though both methods are safe, we recommend paying using your credit card information rather than through PayPal. If you have a dispute with the seller and need a refund, PayPal has much stricter time frames for filing a claim. If you miss that window, you’re out of luck.


7. Leave a review!

Once you’ve received your beautiful, unique piece of jewelry in the mail, don’t forget to log back into your account and leave a review for the seller! Though of course this is not required, it’s a nice gesture and will help future shoppers feel confident in their purchase.

You have the option of simply leaving a star rating, or also including a written review about your experience with the shop. And if you think you might buy from the shop again, remember to “favorite” the shop so you can find it easily in the future.


Ready to start buying beautiful jewelry on Etsy? Visit our shop!

If you’re looking for beautiful, vintage jewelry, you’ll love our Etsy shop. We offer a carefully curated collection of high-end vintage jewelry, including:

Samuelson’s Diamonds is one of the east coast’s top dealers of high-quality antique and estate jewelry. Established in 1922, we are a 3rd generation and family-owned store and customer satisfaction is always our #1 priority.

If you ever have any questions about the pieces in our Etsy shop, don’t hesitate to ask. And if you’re in the Baltimore area, be sure to stop by our store!

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