Samuelson’s Diamonds ‘Diamonds’ Fan Page on Facebook, Finalist in National Jeweler’s ‘Best of’ Contest for Online Advertising

Gold in its purest form is soft. That’s why you can find gold in a variety of places: jewelry, dental work, electronics, architecture, cosmetics, and yes, even food and drinks. It is one of the least reactive chemical elements, solid in standard conditions…

We love diamonds – after all who doesn’t? (For those of you that prefer other gemstones, don’t worry, we have those too.) Diamonds get their glittery appeal thanks to natural chemistry. When heat and pressure deep under the surface of the Earth…

We’ve all heard those stories. Of that guy who bought his fiancée a gorgeous ring and presented it to her in a blue Tiffany’s box. The ring is dazzling and sparkling – but just a tad too big. So the fiancée goes to Tiffany’s to get the ring…

Have you ever noticed how sometimes, a diamond’s sparkle can take on a blueish glow? That’s due to something called fluorescence. While we focus on the color of a diamond (or lack thereof) to grade the diamond’s color, there’s another factor that…