Baltimore (410) 837-0290
Washington, D.C./Chevy Chase (301) 718-4825
Northern Virginia (703) 714-9553
Go Back
Jewelry

Baltimore Sun Features Samuelson’s Diamonds Fan Page

Nov 18, 2010

Our international Diamonds Facebook Fan Page, “DiamondFans”, was just featured in the Baltimore Sun Business Tech section. We just cruised past 500,000 fans and were honored to receive this great write up. Special thanks to Gus Sentementes. Here’s a clip from the article:

Diamond Fans Unite on Facebook – thanks to a Baltimore Jeweler

One of the most popular destinations on Facebook with ties

DiamondFans

DiamondFans

to Baltimore isn’t connected to a sports team or a national brand, but to a downtown jewelry shop.

Ron Samuelson, of Samuelson’s Diamonds on West Baltimore Street, operates the “Diamond Fans” page on Facebook, which recently surpassed more than 500,000 fans and is now the largest jewelry page on the social media site…

Samuelson claimed the “Diamond Fans” page about 2 1/2 years ago, and he has been diligently updating it with photos and links to news, facts and trends in the world of diamonds. He does occasional promotions through the page for products for sale at his Baltimore store — but pushing advertising about his business isn’t the main purpose of the page, he said.

Instead, Samuelson is using the page to build a worldwide community of fans of diamonds, who incidentally might choose to buy jewelry from his store. He regularly polls the fans of the page to gauge changing tastes and trends in jewelry. For instance, do they prefer yellow or white gold, or platinum settings?

His Facebook fans can tell him which kinds of products to focus more on selling in his bricks-and-mortar store, he said. Online revenue from leads generated from the Facebook page is still small, he said.

“This page, much like social media, is not about pushing deals in people’s faces,” Samuelson said. “Much like any other medium, it’s all about establishing trust and communicating with people, and then the business comes.”

Please click here for the entire article. Samuelson’s Diamonds remains committed to being a leader in social media trends and bringing you the best in customer interaction, community building and of course…DIAMONDS!

Read The Latest News From Samuelson's

How to tell which period your Estate Jewelry is from

Apr 7, 2021

Selling Your Estate Jewelry Estate jewelry is a term used for any jewelry given to you or passed on through generations. More often than not, we’ve found that estate jewelry holds sentimental meaning but isn’t quite right for your personal style.…

Read More

All About the Rolex GMT Pepsi

Mar 31, 2021

All About the Rolex GMT Pepsi We recently acquired a classic Rolex GMT 1675 - also known as the Rolex GMT Pepsi. Among the most iconic of Rolex watches, the Pepsi stands out due to its red and blue bicolored bezel. Part of the Rolex GMT-Master collection…

Read More

How Can You Tell If Your Items Are Sterling Silver?

Mar 24, 2021

How Can You Tell If Your Items Are Sterling Silver? Silver is a major player in the precious metals game - and has been since at least the 12th century! When silver first appeared on the scene, it was used for commerce. Nowadays, it can be found in…

Read More

6 Common Mistakes When Selling Silver and Gold

Mar 17, 2021

Common Mistakes to Avoid When Selling Silver And Gold Maybe you have a pile of old jewelry that you’re never going to wear. Or perhaps you were gifted a gorgeous set of silver flatware and already have three other sets lying around for special occasions…

Read More

Stay In Touch