Color

Color is personal: some people like a diamond with an ice-cold whiteness (colorless or near-colorless), while others prefer the golden glow of a warmer color. Diamonds with no color like D, E, F, are very rare and are more expensive than near-colorless (G, H, I, J) diamonds.

Diamonds with a faint tinge of color (K, L, M, N, O) have a slightly warm color and are more affordable. For those who want a larger diamond within a certain budget, selecting diamonds with a lower color grade may be the best option.

Less color is generally preferred but "fancy" is rare. Did you know that diamonds come in every color of the rainbow? Samuelson's Diamonds has handled thousands of these rare "fancy colors" and carat for carat, they're the most expensive objects on the entire earth. Some of the highest prices paid per carat are for colored diamonds.

Fancy colors include brilliant yellows, steely blues, soft pinks, fiery oranges and more; there's even fancy white and black. If the color is natural, as opposed to treated, the prices of these fancies can be extremely high.