Buying with Confidence

Diamonds represent some of the deepest human emotions – so it’s essential for you to feel confident about your purchase - right down to the origin of the diamond you choose. To that end, the diamond industry is committed to upholding the highest business, social and environmental standards from mine to retailer. The industry also strives to ensure that the revenue from diamonds contributes to the ongoing development of the people involved in mining and manufacturing around the world, and that any activities that challenge this are stopped.

The Facts about Conflict Diamonds

You may have heard something about conflict diamonds in the media or elsewhere. So it's important you get the facts. This way you can feel as good about your diamond purchase as the lucky person who receives it. Conflict diamonds are diamonds that are illegally obtained by rebels and sold to fund conflict. In 2002, the Kimberley Process Certification System was established to eradicate the trade in conflict diamonds. Today, over 99% of diamonds are from conflict free sources.

In addition, diamonds are also making a difference in lives around the globe, particularly in Africa. Revenues generated from diamonds provide employment, education and healthcare to developing countries. They also provide help in the fight against HIV/AIDS. So consumers can buy with confidence.