‘Collaborative tool’, we’re told, is the best description of Google Wave. It is seemingly designed to combine the technology of email, threaded forum conversations, mash-ups, instant messaging, video, word-processing and power points to enable a new level of collaboration. Will it be free? (We wouldn’t mind hosting our own.) But before we can make any kind of real comment, give an opinion, or share information and tips, we’ve got one thing to ask: “Where’s our invitation?”
OCTOBER 1, 2009: Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland, was mentioned as one the five most important groups to follow on twitter:
Retail jeweler Ron Samuelson, owner, Samuelson’s Diamonds, Baltimore, operates @SamuelsonsRocks for the store and @DiamondBuyer as his personal account.
Follow Ron to learn how to seamlessly utilize personal and professional Twitter accounts. For example, Ron talks about music (he’s in a band) on the @DiamondBuyer account, striking up friendships with other Twitterers with similar interests—involving them in what he does professionally. When these new friends need help buying a diamond, they’re likely to call him.
Samuelson’s Diamonds looks forward to the many opportunities which still await in upcoming next-generation networking technologies, of which Twitter is an important part.
The Wind in the Heights @ American Digest by Gerard Van Der Leun
Who has seen the wind?
Neither you nor I.
But when the trees bow down their heads,
The wind is passing by.
– Christina Rossetti
10,000 FEARED DEAD
– Headline, New York Post, September 12, 2001
AT THE TURN OF THE CENTURY I lived in Brooklyn Heights in, of course, Brooklyn. The opening of the Brooklyn Bridge on May 24 of 1883 transformed the high bluff just to the south of the bridge into America’s first suburb. It became possible for affluent businessmen from the tip of Manhattan which lay just over the East River to commute across the bridge easily and build their stately mansions and townhouses high above the slapdash docks below. Growth and change would wash around the Heights in the 117 years that followed, but secure on their bluff, on their high ground, the Heights would remain a repository old and new money, power, and some of the finest examples of 19th and early 20th century homes found in New York City.
Advertising—In the Terms, we leave the door open for advertising. We’d like to keep our options open as we’ve said before.
This is of great interest to larger players, especially some big media: Who in the main seems skeptical (I will leave it to the reader to determine who ’some analysts’ are):
Some analysts are skeptical that advertising will catch on in a meaningful way on social networks, arguing that companies are reluctant to juxtapose their brands with unpredictable, and potentially offensive, user-generated content.
This doesn’t seem like a change in policy, but it is being billed as one. Twitter wants in on the ad action, and 9/10/2009 marks the crossing of the Rubicon.
Another important thing for twitterers to remember: There is a follow limit.
If you follow too many people, there is no way you can keep up with everyone’s updates in your home page. If you’re following more than 2000 people, you’re missing quite a few updates from many people you follow. You can view a profile page to catch up with someone’s latest updates.
It seems to be hard and fast set at 2000, but what about the thousands of people who are following more? It is unclear how this effects everyone, but here is my analysis:
Following does not imply friendship, and Twitter is encouraging instead the use of following for listening, and the use of @ messages as a more proper way of communicating. This means that users actual relationships are entirely informal as far as the system is concerned (an interesting choice) and given that Tweekdeck automatically searches for ‘@yourname’ messages it is actually pointless to follow people you don’t want to hear from unless they address you.
This doesn’t address the issue of social pecking order, of personal pride and prestige, but I would (almost) say Twitter is getting themselves out of the business of providing it.
SEPTEMBER 4 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, Baltimore’s downtown diamond destination, was interviewed by the National Jeweler magazine about effective use of online social media:
The point of social networking, says Samuelson, as well as marketing experts who study the subject, isn’t necessarily to generate business directly, but to establish a dialogue with consumers in the virtual world.
It is not a place to advertise but, rather, to engage so that if consumers do visit a store that has a Facebook page or followers on Twitter, they feel like they already have a relationship with the owner.
“That main thing and the most important thing about Facebook and Twitter and all these things is that your customers see you as a real person,” Samuelson says. “Even though you’re the CEO of a jewelry store, you’re not just the guy behind the counter. I think that it is really important today, and customers see that from you. This way, people feel like they know you.”
Ron Samuelson is an active participant in many online communities, including but not limited to Facebook, Twitter, LinkedIn and MySpace, and maintains his own blog, Ramble On Ron. He has been featured in a number of videos which are available through YouTube.
AUGUST 28 2009: Samuelson’s Diamonds, Baltimore’s downtown diamond destination, is the newest sponsor of Baltimore’s HF-Twestival, part of a worldwide (but) local charity effort called Twestival Local. baltimore.twestival.com writes:
A big thank you to our newest sponsor, Samuelson’s Diamonds (BaltimoreDiamonds.com) Samuelson’s has generously donated a diamond to the HF-Twestival for a charity raffle.
AUGUST 14, 2009: Ron Samuelson, CEO of Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was interviewed by the National Jeweler publication about their involvement in online social media:
Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, Md., has taken that philosophy to the extreme. On his 12-year-old Web site, he offers links to the company’s official Facebook page, Twitter account and MySpace profile. He’s also got links to his personal blog and Facebook, Twitter and LinkedIn profiles.
As if all that weren’t enough, a year ago Samuelson created a Facebook fan page simply called “Diamonds,” that has since amassed 260,000 fans, all of whom he can blast with updates about his business. While some of those fans live as far away as Australia and Saudi Arabia and therefore have little value to him as potential customers, he does not underestimate the value of free marketing.
“People ask me, ‘Do you get business from this? How do you have the time?’” Samuelson says. “That’s my job. The old way of doing things is handwriting tickets, making double your investment and those days are over. Young guys getting engaged–they’re all on Facebook. It’s like going to a big party.”
Samuelson is such a strong believer in the power of digital marketing that the JCK Show tapped him to lead a roundtable discussion in Las Vegas on May 31 titled “Become a Digital ‘Rock’ Star.” Naturally, Samuelson promoted it via Facebook and is also offering his consulting services to jewelers who need guidance on where to begin.
Samuelson’s Diamonds maintains its focus on interactive marketing and online networking in the digital age. Find us on Twitter, Facebook, Youtube and Flickr, and look for Ron Samuelson on various other mediums, including his blog.
JULY 7 2009 - Samuelson’s Diamonds, Baltimore’s premier downtown diamond destination and their affiliated ‘Diamonds’ fan page community was the subject of Engagement 101 Mag’s interview published today: “Couples, diamond lovers flock to Facebook page.”
Jeweler Ron Samuelson wasn’t expecting much when he started a diamond fanpage on Facebook. Now 200,000+ fans later, Ron and his business are now pioneers in the new way the jewelry industry likes to market online. Thanks to social networks like Twitter and Facebook, the breech between jewelry businesses and consumers are closer than ever, and luckily, both parties benefit.
“The way we use social media, Facebook, Twitter — there’s a personal side,” Ron told Engagement 101. “There’s a personal side with my profile. People see that I like to play guitar, go to football games — they see you as a real person instead of a company saying, ‘Hey, this is what I sell.’”
The personable side of online media has changed the face of the jewelry industry. Ron’s diamond fanpage on Facebook doesn’t just promote his business, Samuelson’s Diamonds, but hosts a whole diamond community. Fans post pictures of their engagement rings, share proposal stories (and sometimes divorce stories) and participate in discussions.
Samuelson’s Diamonds maintains their commitment to social media and cutting-edge customer relations.
Samuelson’s Diamonds, the premier downtown diamond destination in Baltimore, Maryland was featured in National Jeweler Network’s Diamond Supply section on June 26th (last Friday:)
Baltimore–Last year, Ron Samuelson, chief executive of Samuelson’s Diamonds in Baltimore, bought an 8.5-carat brownish-yellow round diamond mounted in a men’s nugget ring from a customer who was seduced by the “sell your jewelry” offer on the store’s Web site.
“It was a big, ugly stone,” Samuelson recalls. “When we showed it to our cutter, he said, ‘Yeah, I could make this into a fancy yellow.’”
The resulting diamond, a 6.86-carat fancy-yellow radiant, is now part of the store’s inventory, and Samuelson is confident that when he eventually sells the stone, it will net him a tidy profit.
“I’ve almost eliminated my need for diamond dealers,” Samuelson says. “For every one person who wants to buy a diamond, 20 want to sell.”
As of this release, the ring is still available:
The 6.86 Carat Fancy Yellow Radiant Ring
Samuelson’s Diamonds continues to offer its customers the best prices for used jewelry, gold, silver and diamonds.
I am a listener to music that is regarded as ‘way before my time’ so I am familiar with the Jackson 5. Of the Motown singers, or - depending on your taste - of the singers of that era, young Mike was probably the best. Arguments arise about later work, and being a child of the 80’s I enjoy greatly Thriller and things like Smooth Criminal, but the man totally lost me at Heal the World.
People can say many bad things about him (for there are many public records to state misdeed) but I would suggest that we respect those who have passed away, and in particular, perhaps offer MJ the one thing that he paradoxically sought in life: to be left alone.
Maybe that makes me a eulogist, but Michael Jackson dying is not yet another circus. If you found this link through search (at the point of this writing Michael Jackson is one of the heaviest-hit search terms on the ‘net) perhaps consider taking a break from TMZ and the endless gossip. Paris Hilton, MJ and others have a strange relationship with celebrity that their fans enable; their livelihood is tied up in fame, and yet fame is also the source of many of their troubles.
I’ll personally recall the best and not the worst: The world has no need for more reminders of what happens when we make mistakes.